Alchemy Growth Partners has five simple principles for creating successful and enduring relationships. We will engage with businesses as a growth partner if and only if we can confirm these foundation principles:

1.	Potential for Impact. We only commit to work with a handful of companies. Thus we select larger companies based on our confidence to generate impact exceeding ten times our professional fees. We choose smaller companies based on our confidence to grow the market value of the entity at least tenfold.
2.	Mutual Trust and Respect. Mutual trust and respect lie at the very core of any successful partnership. We seek relationships where our skills and integrity are valued; and equally, where we feel confident about the leadership capacity and style of the senior team.
3.	Continuity of Relationship. Growth and innovation, by definition, involve time horizons of at least several years. To deliver the quality of impact we desire, we prefer to establish 3 to 5 year relationships that allow us to ensure maximum impact.
4.	Regular Personal Interactions. We aspire to enhance the personal effectiveness of the top executives in our partner companies. We seek out leaders who value regular private interactions with open and frank dialogue and collaborative problem solving.
5.	Passion for the Business. Leaders must imbue growth strategies with their hopes and dreams. We seek to support inspiring leaders with the acumen, vision and strength to sustain organizations for many years, and whose passion for their business we personally share.

In short, we strive to align our interests with those of our partner companies and we seek to build their internal capabilities over time. We do not deploy teams who deliver findings and leave the organization to make things happen. As partners, we support executives to maintain a strong resolve and make good decisions through the natural ups and downs of the growth journey.